I think a guild site is vital to maintaining an active guild. There are several uses, each adding value to the members of the guild and the guild as an organization. Let me give you an example, my own guilds webpage. The site has three major uses:
- A front page with news, progression and information on how to apply to the guild
- A forum where the members can discuss different topics
- A raid signup system.
Let me go into a bit of detail on each of these:
The front page
This is basically a wiki (MediaWiki) with a custom skin. I don't think using a wiki is a very common approach, but it was easy to setup and I like the way you can easily create new pages etc. I guess a lot of guild sites use Joomla or similar CMS.
The idea behind the front page is that it should be a nice looking entry point for anyone interested in the guild. Showing the latest news, boss kills, guild highlights, progression ladders, the guild history and so on makes the guild more appealing to a potential new member.
This is where basically all off-game guild activity happens. Our forum uses phpBB. The forum is split into several sections: officers, members and public.
In the members section we have several different subsections, General Discussions, Boss and Instance strategies, Raid Planning, Raid Debrief, Class discussions, Professions discussions, Addons, Guild Bank requests and so on. All sections are frequently used by our members. We use a separate Raid Planner (more on that later) to handle scheduled raids, but for unplanned raids, fun raids and so on we use the Raid Planning section. At the end of every raid we post raid logs to the Raid Debrief section and members are encouraged to discuss the outcome of the raid, how to improve, what went well and so on. In the members section there is also a post that collects all the vital information that a new member needs to know (how to signup to raids, TS servers, guild bank policies etc)
The public section is primarily used by applicants to the guild, using a predefined application template.
The officer section is used by the officers to discuss and evaluate members and trialists. It is also used to discuss future raid targets, what recruiting needs we may have and so on.
The raid planner
Here we use the raid planner from EQDKP to handle raid signups. If you want to raid on any of the official raids you need to sign up here. It is a great tool that makes planning and executing raids so much easier.